Case Study

Tissot: Competing in the global watch industry

32 pages
September 1985
Reference: IMD-3-0325

The managing director of Switzerland’s largest watch company is planning to relaunch one of the company’s brands – Tissot. The case includes a complete overview of the industry and competitors. Within the context of the industry, the managing director must formulate strategies and plans for manufacturing, positioning, pricing and distribution.

Field Research
© 1985
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