Case Study

TCL-Thomson Electronics (B): Restructuring

2 pages
May 2008
Reference: IMD-3-1993

This is the second part of the TCL-Thomson Electronics case series. It describes the actual business decisions made at TCL and asks how the company could develop a winning strategy.

Learning Objective

To discuss solutions for restructuring at TCL that demonstrate a sound understanding of politics, local culture and legislation.

Keywords
Globalization, Restructuring, Business Model, Television, Multimedia, Electronics
Settings
China
July 2006-2008
Type
Field Research
Copyright
© 2008
Available Languages
English
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