Case Study

Sula Wines: Creating a legacy (A)

5 pages
November 2011
Reference: IMD-3-2247

The Sula case deals with the birth of the wine industry in India and the leadership challenges faced by the founder starting up and growing in this industry. The case explores different challenges that the entrepreneur faces as he enters a virtually non existent industry in India. The case discusses entrepreneurial and leadership challenges in fast growing companies in India.

Learning Objective

Understanding entrepreneurial and leadership challenges in India especially in the wine industry.

Consumer Goods, Wine and Spirits
Field Research
© 2011
Available Languages
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