Sentron at the crossroads (B)
This case ties in with the strategic choices developed in the A-case. It describes the triggering event which had previously led to the set of strategic options. The reader will be enlightened about the actual decision of the venture’s management in regards to these options. Afterthoughts are shared to feature discussion and understanding of key factors which eventually influenced the decision.
February 2004
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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