Case Study

Sentron at the crossroads (A)

14 pages
May 2005
Reference: IMD-3-1541

This case describes the development of an engineering start-up between 1993 and early 2004, from its incorporation until a strategic turning point. Key factors determining the venture’s business model are explored. Amongst them topics such as R&D collaborations, IP, and the ventures manufacturing and product delivery strategy will be discussed. As of early 2004 the venture faced a turning point. A new market loomed, offering potential for an exponential growth in sales. The reader is invited to analyze four alternative options in regards to how the venture could seize this opportunity.

Keywords
Strategic Growth Options, Engineering, Magnetic Sensor Electronics
Settings
Europe, Switzerland
February 2004
Type
Published Sources
Copyright
© 2005
Available Languages
English
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This case study is part of a series
  • Sentron at the crossroads (A)
  • Sentron at the crossroads (B)
This case study is part of a series
  • Sentron at the crossroads (A)
  • Sentron at the crossroads (B)
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Sentron at the crossroads (A)
By Ralf W. Seifert Christopher L. Tucci and Jana Thiel
Case reference: IMD-3-1541 ©2005
Summary
This case describes the development of an engineering start-up between 1993 and early 2004, from its incorporation until a strategic turning point....
Reference IMD-3-1541
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Sentron at the crossroads (B)
By Ralf W. Seifert Christopher L. Tucci and Jana Thiel
Case reference: IMD-3-1542 ©2005
Summary
This case ties in with the strategic choices developed in the A-case. It describes the triggering event which had previously led to the set of stra...
Reference IMD-3-1542
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications