Case Study

Royal Selangor: The art of family diplomacy

6 pages
May 2014
Reference: IMD-7-1500

One of Malaysia’s oldest businesses and most recognizable brands, Royal Selangor has a history of family conflict and company break-ups. In the past few decades, it has overcome this legacy by establishing a set of family institutions. The quest for family harmony is also mirrored in Royal Selangor’s growth strategy: The company has drawn on goodwill on the part of the Malaysia’s monarchical rulers, and has consistently supported the country’s push into international tourism, high-end manufacturing and luxury retail.

Learning Objective

In regions such as Southeast Asia, family-controlled companies have not only played an important business role but have also acted as agents of broader social, economic and nation-building change. This case belongs to a series of company cases that exemplify best practices in family, ownership, succession and business governance. It illustrates the unique perspectives that leading family-owned and family-controlled businesses in emerging markets in Asia bring to global learning on family business. It invites participants to learn about local family firms and understand their view on shaping positive and sustainable visions for the future, anchored in an increasingly global environment.

Keywords
Culture, Conflict, Generational Transition, Next Generation
Settings
Asia, Malaysia
Royal Selangor, Consumer Goods, Luxury Goods and Jewelry, Manufacturing
2013
Type
Field Research
Copyright
© 2014
Available Languages
English
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