The B-case describes how Rohner Textil AG, having successfully created a niche for its products in the marketplace, strives to continue its global competitiveness with sustainablity. As of 1998, the company’s new challenges were to widen its product range, manage its growth and integrate social issues into economic and ecological considerations, while remaining innovative and profitable.
Keywords
Ecological Innovation, Environmental Strategy, Survival, Textile, Corporate Sustainability Management
Settings
World/global, Switzerland
1995-1999
Available Languages
English
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