Rohner Textil AG (B): Leveraging sustainability
The B-case describes how Rohner Textil AG, having successfully created a niche for its products in the marketplace, strives to continue its global competitiveness with sustainablity. As of 1998, the company’s new challenges were to widen its product range, manage its growth and integrate social issues into economic and ecological considerations, while remaining innovative and profitable.
1995-1999
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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