Case Study

Priceline (B)

2 pages
April 2001
Reference: IMD-5-0594

This (B) case is an update, revealing key events from October 2000 to March 2001. It begins with the shutdown of Priceline’s online groceries business and ends with the company’s 98% decline in share price from its 52-week high in March 2001.

Keywords
Internet, Pricing, Travel
Settings
United States of America
2001
Type
Published Sources
Copyright
© 2001
Available Languages
English
Case clearing houses
Contact

Research Information & Knowledge Hub for additional information on IMD publications

This case study is part of a series
This case study is part of a series
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics