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Case Study

OsterTel: Asia Pacific

By Allen J. Morrison and Tom Gleave

20 pages

November 2007

Reference: IMD-3-1882

This case focuses on the efforts of Hans Schmidt, a senior OsterTel executive responsible for customer service and support activities throughout Asia Pacific, as he attempts to best organize service operations throughout the region. Fresh from a successful reorganization of service operations in Europe, Schmidt has found that Asia Pacific presents a very different set of challenges. He is considering three different integration options: incremental change to the existing Asian model, adopt the European model of integration, or organize around sub-regional territories. After years of constant change in the global organization, OsterTel executives are tired; Schmidt knows that he has to get this solution right the first time around.

Keywords

Globalization, Regionalization, Change Management

Settings

Asia Pacific
2005

Type

Field Research

Available Languages

English

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