Case Study

Olympic games: A brand crisis (B)

5 pages
December 2005
Reference: IMD-5-0676

The International Olympic Committee is in a crisis control mode when rumors are rampant with the possibility of Coca Cola not renewing its sponsorship of the Olympic Games. There are reports and calls within various media for the head of IOC to step down. The IOC must decide on how to come out of the controversy without damaging the reputation or the brand of the Olympic Games.

Brand, Corruption, Olympics, Sports, Sponsorship, Bribery, Integrity
Field Research
© 2004
Available Languages
Related material
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics