Numico, Europe’s second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the US vitamins market that has left it with large losses. An integral part of the strategy is the launching of new and innovative products that address previously untapped needs. The case follows the challenges faced by Numico and its first supplier of finished products during the launch of the first product to be launched under the new strategy.
Numico (A): Delivering innovation through the supply chain
Summary
Numico, Europe's second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the U...
2004 EFMD AWARD WINNER (Supply Chain Management)
Reference
IMD-6-0264
Copyright
©2004
Copyright owner
IMD Copyright
Available Languages
English
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Numico (A): Delivering innovation through the supply chain (Abridged)
Summary
This is an abridged version of IMD-6-0264. Numico, Europe's second largest infant food manufacturer, decides to refocus its strategy on its core ma...
Reference
IMD-6-0280
Copyright
©2005
Copyright owner
IMD Copyright
Available Languages
English
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Numico (B): Transforming the supply chain to support new realities
Summary
Numico, Europe's second largest infant food manufacturer, refocuses its strategy on its core markets. The key is strategic change - including new ...
2004 EFMD AWARD WINNER (Supply Chain Management)
Reference
IMD-6-0266
Copyright
©2004
Copyright owner
IMD Copyright
Available Languages
English
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Numico (B): Transforming the supply chain to support new realities (Abridged)
Summary
This is an abridged version of IMD-6-0266. Numico, Europe's second largest infant food manufacturer, refocuses its strategy on its core markets. Th...
Reference
IMD-6-0281
Copyright
©2005
Copyright owner
IMD Copyright
Available Languages
English
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Numico (C)
Summary
This case illustrates how reorganization projects can evolve over time. The Focus and Link! projects initiated by Mehra in Numico were relatively s...
Reference
IMD-6-0271
Copyright
©2008
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IMD Copyright
Available Languages
English
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How Haier works - Company Culture
Summary
An in-depth study into Haier’s RenDanHeYi philosophy reinforces how it enables business units to innovate and develop new products based on what customers need.
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UrbanLuxe Cosmetics: Embracing S&OP/IBP
Summary
The case is seen through the eyes of the newly appointed supply chain director at a cosmetics company based in Berlin. The general manager has tasked the new supply chain director to provide bold process recommendations to improve the poor service...
Reference
IMD-7-2572
Copyright
©2024
Copyright owner
IMD Copyright
Organization
UrbanLuxe Cosmetics (Invented name)
Available Languages
English
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Metalshub: A steely approach to launching a B2B metal trading platform
Summary
Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplace matching supply and demand for raw materials used in the Metals and Mining industries. Through innovative pricing and business models, the company has managed to scale its operations in a short timeframe.
Reference
IMD-7-2457
Copyright
©2024
Copyright owner
IMD Copyright
Organization
Metalshub
Industry
Materials, Metals and Mining
Available Languages
English
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Tesco and Ocado: Contrasting online grocery supply chain models
Summary
E-commerce as a share of retail continues to grow, accelerated by the pandemic. This is particularly true of the online grocery market. As one of the largest online grocery markets in the world, the UK has many players, but two of the most dynamic...
Reference
IMD-7-2553
Copyright
©2024
Copyright owner
IMD Copyright
Organization
Ocado, Tesco
Industry
Information Technology, eCommerce;Consumer Goods, Food and Beverage
Available Languages
English
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Galeneo Health: Scaling the hospital@home platform
Summary
MADRID (SPAIN), MARCH 2023. Jaime Garcia-Prieto, founder and CEO of Galeneo, was polishing the deck for the fundraising for his healthcare start-up. The seed round of €1 million would take him to the institutional A round scheduled for Q3-2024, a comfortable 18-month+ runway. His proposal to decentralize healthcare through a tech-enabled hospital@home platform offered the solution people were looking for not only in Spain but also in most advanced economies. According to a recent Economist article, the NHS, like many healthcare systems, had become a sickness service, not a health service. To live up to the promise of its name would require a shift in focus, away from hospitals to the community, from centralized treatment to community-based prevention and bedside medicine. In other words, health systems needed to be investing in smoke alarms, not fire extinguishers. In 2020, as the Covid pandemic began, Jaime envisioned the future of in-home care for patients with chronic treatment needs. In 2021, he embarked on developing a platform to coordinate bedside medical care anywhere, anytime, in minutes. Galeneo was born. By 2023, it had integrated 200+ healthcare providers (HCPs) and 11+ institutional partners in the Madrid region, enabling the provision of general high-value services outside hospital. Revenues of €1.6 million in 2023 were expected, with a growth rate of about 8% every month and net profit breakeven reached in February. Things looked positive, but there were issues around scaling fast – although Jaime had found solutions. To counter the limited availability of qualified healthcare workers, he developed the Galeneo Academy to train future in-home bedside specialists. Tech-enabled standardization reduced operational complexity through an easy-to-use app and included real-time monitoring and quality control. Finally, the whole concept of community-based bedside medicine was still nascent, which meant market participants needed to adopt original approaches. But it was a large market with great potential.
Reference
IMD-7-2496
Copyright
©2023
Copyright owner
IMD Copyright
Organization
Galeneo
Industry
Healthcare, Health and Medical Services
Available Languages
English
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Pandora: Mastering the success factors of circular supply chains (Mini case)
Summary
Jewelry manufacturer and retailer Pandora is one of the largest jewelry players in the world. One of the key programs in Pandora’s circularity efforts had to do with the target of sourcing 100% recycled silver and gold by 2025. Executing on this goal became a complex journey, particularly as recycling precious metals represented a supply chain in its own right. It also came with its own set of carbon impacts and environmental protection requirements. Could Pandora overcome the many constraints in operationalizing a viable circular model for silver and gold?
Reference
IMD-7-2524
Copyright
©2023
Copyright owner
IMD Copyright
Organization
Pandora
Industry
Consumer Goods, Luxury Goods and Jewelry
Available Languages
English
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Research Information & Knowledge Hub for additional information on IMD publications
Patagonia: Can circularity and sustainability win together? (Mini case)
Summary
Although Patagonia is not a player in the luxury segment per se, its track record in achieving circularity speaks volumes to luxury brands in terms of what a more mass-market brand is prepared to achieve in the circularity space and on its implications. Patagonia has discouraged overproduction and overconsumption, consistently working to create products that would never end up in a landfill. The main tenets of the company’s approach were called the five Rs. Reduce: Don’t buy what you don’t need. Repair: Fix items that still have life in them. Reuse: Sell or pass clothing on. When you’ve exhausted those options: Recycle. The last tenet, Reimagine, was a pledge to “take only what nature can replace.” Early on, Patagonia executives began investigating how they could encourage customers to reuse older clothing items that were not worn or no longer fit. Nevertheless, studies on textile circularity in general have pointed out that the practice has yet to establish sustainable economies. Large-scale reuse, repair and recycling have typically been hindered by high transportation, labor and processing costs as well as the decreasing quality and cost of new products. Furthermore, notwithstanding its status as the clothing industry’s beacon of sustainability – and billing itself as “in business to save our home planet” – Patagonia has never shied away from pursuing a high-growth, for-profit business model.
Reference
IMD-7-2525
Copyright
©2023
Copyright owner
IMD Copyright
Organization
Patagonia
Industry
Consumer Goods, Apparel and Fashion
Available Languages
English
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Trendy fashion company: Sustainability in supply chain operations
Summary
The newly appointed Senior Vice President of Trendy needs to put its supply chain on a more sustainable footing for the future. Trendy is an imaginary fast fashion company with a market base in Europe and a global supply chain. Core themes and act...
Reference
IMD-7-2481
Copyright
©2023
Copyright owner
IMD Copyright
Organization
Trendy (fictional)
Industry
Consumer Goods, Apparel and Fashion
Available Languages
English
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Unpacking errors in organizations as processes: Integrating organizational research and operations management literature
Summary
Error research in organizational science (OS) and operations management (OM) has increased in volume, scope, and theoretical and methodological sophistication. Missing from these knowledge advancements are an explicit focus and an integrative fram...
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Apple’s supply chain transformation
Summary
In 2022, Apple lost US$1.5 billion in Black Friday sales due to iPhone supply constraints. One in three retail stores across the US and Europe experienced stockouts of the new iPhone 14 Pro. China sales were down more than 30% year on year. Apple’...
Reference
IMD-7-2451
Copyright
©2023
Copyright owner
IMD Copyright
Organization
Apple
Industry
Consumer Goods, Consumer Electronics
Available Languages
English
Contact
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