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Case Study

Nokia Siemens networks: Connecting business growth and emissions reductions

By Corey A. Billington, Darren Willman and Aileen Ionescu-Somers

9 pages

December 2009

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Reference: IMD-2-0155

The case details an example of how addressing the climate change issue makes business sense. It introduces explaining the partnership between Nokia Siemens Networks and WWF International’s Climate Savers program. Climate Savers is a program that supports companies in reducing their carbon dioxide emissions. Nokia Siemens Networks chose to focus on its products and improve the energy efficiency of its base station products. It explains R&D’s assignment and how the project came to creation, including the Design for Environment process. It discusses the benefits and characteristics of the base station, especially in environmental criteria such as energy efficiency. It addresses some challenges in selling the product. It shows how the product is making a positive impact in developing markets. Finally, the company gives their biggest lessons on business, climate change and innovation.

Learning Objective

1) Encourage business to address the climate change issue as it makes business sense and creates opportunities. 2)Inspire business leaders to adopt transformational change in product innovation. 3)Show how to create, develop and market environmentally friendly products. 4)Profile an example of how products can meet important development needs.

Keywords

Climate Change, Communications, Emissions, Corporate Responsibility, Energy Efficiency, Partnership, Corporate Sustainability Management

Settings

World/global
2005-2009

Type

Field Research

Available Languages

English

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