Case Study

Netcetera (B): Organizing for sustainable business success

9 pages
June 2006
Reference: IMD-3-1671

The B-case in this three-part series picks up where the A-case left off. It focuses on the development of Netcetera’s organizational structure between 2000 and 2005. The co-founders had tried different formats to accommodate internal requirements (employee perspective) and the external economic situation. They had finally established a holding group and assumed more of a coaching role. Operations had to be extremely efficient in order for the company to maintain its position, despite declining growth rates and slow incoming business. However, as the overall economy picked up, Netcetera’s co-founders hoped to resume growth. The case provides opportunities to discuss Netcetera’s development, its targeted business model and whether the organization was prepared to master the upcoming challenges.

Growth Management
Spring 2005
Field Research
© 2006
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics