Netcetera (A): Hiring an external CEO?
The A-case in this three-part series describes the development of the Zurich-based software provider Netcetera from its inception in 1996 to spring 2000. The firm had grown remarkably and its four co-founders envisioned further expansion. Yet in early 2000 they realized that there was no time for handling strategic issues–management resources were completely taken up with winning new customers and dealing with the internal complexity caused by the increasing number of employees. They considered recruiting an external CEO to address their challenges, and had even identified a candidate. The case provides a vehicle for participants to evaluate the pros and cons of hiring an external manager to facilitate growth, including the fit of the identified candidate.
Spring 2000
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Netcetera (A): Hiring an external CEO?
- Netcetera (B): Organizing for sustainable business success
- Netcetera (C): Reflections and outlook
- Netcetera (A): Hiring an external CEO?
- Netcetera (B): Organizing for sustainable business success
- Netcetera (C): Reflections and outlook
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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The CO-RO Group is a manufacturer of fruit-based still drinks, concentrates and ambient ice (home-freeze popsicles) headquartered in Denmark. Although production takes place in Denmark, most of its products are sold internationally, with the compa...
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Case reference: IMD-7-2636 ©2025
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