Case Study

Nestlé-Rowntree (A+B)

28 pages
August 1992
Reference: IMD-3-0520

The case is a condensed version of the Nestle-Rowntree (A) and (B) cases. It is intended for use by instructors who wish to move directly to the acquisition negotiation. The case ends at the same point in time as the existing (B) case. To reduce the length of the case some data from the (A) case has been eliminated.

Organizational Structure, Food
Nestlé, Consumer Goods, Food and Beverage
Field Research
© 1989
Available Languages
Related material
Teaching note, Video
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