Case Study

MIT European Club goes on the web

6 pages
October 2000
Reference: IMD-3-0972

The MIT European Club runs a very successful career-fair and offers a popular visitor information service on the Internet. Both tasks grow in demand and are going beyond the initial mission of the Club. The logical step would be to develop an Internet-portal going for a large share of the information, networking, and recruiting business for visitors from Europe. This would require a spin-off of a part of the Club into an independent venture team. But the Club faces lack of team commitment, lack of critical management and technical resources, and lack of experience in running an Internet business. Teaching Objectives: The students should learn how early ventures are evaluated, how to sell a concept which is still in formation, what drives competition in the New Economy, and the role of networking as a survival strategy for Internet-based startups. Target Group: MBAs.

Keywords
Internet, Start-up, Competitor-driven Strategy, Portal Development, Venture, Early-stage Evaluation
Settings
United States of America
2000
Type
Field Research
Copyright
© 2000
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics