Case Study

Michael Kraft (C): New opportunities

4 pages
October 2009
Reference: IMD-3-2129

In the C case, we learn that Lingo Media purchased A+, a Canadian company specializing in early childhood development products integrating the latest neurological research. But just as the company was struggling to absorb the acquisition and ensure survival, Michael Kraft becomes thrilled at the prospect of acquiring yet another company, Speak2Me. For Kraft, this was a unique opportunity to access state-of-the-art speech-recognition solutions that could dramatically transform Lingo Media’s offerings. Undeterred by the board’s resistance to his proposal, Kraft decides to purchase Speak2Me on his own as a way to buy more time. How will the board of directors react?

Learning Objective

To learn about the key drivers of international expansion. To discuss the relative importance of strategic intent, core capabilities, and ability to deliver. To identify the obstacles standing in the way of international success.

International Expansion, Entry Market Strategy, Educational Publishing
Field Research
© 2009
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics