The case deals with a U.S. based MNC evaluating its exports to four Latin American countries: Argentina, Brazil, Venezuela, and the Dominican Republic. The company is puzzled by highly inconsistent sales over the last five years. The student is asked to analyze both the political and economic environments to determine their impact on sales and to forecast future sales in the region. A decision to leave the market or to stay will have to be made. Case lends itself to familiarize students with the impact of the political and economic environments on international marketing.
Keywords
Business Environment, Environmental Scanning, Medical Equipment
Settings
Latin America, United States of America
1981
Available Languages
English
Related material
Teaching note
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