Maxium Financial (A)
The case looks at Maxium’s drive for sustainable competitive advantage to fight margin deterioration in the highly competitive leasing industry. Many changes in the external environment–increasing power of bank’s as well as manufacturer’s own leasing divisions, industry consolidation, e-commerce for example–meant that in order to differentiate its services and protect its margins, Maxium was forced to consider several options. These included refining their current strategy or considering various alternatives ranging from focusing more on their core competencies, segmenting the market differently, developing strategic partnerships, and more intimate customer relations, for example. The B case looks at the strategic plans Maxium implemented over subsequent years.
2003
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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