Case Study

Lipton invites Pepsi to tea (B)

4 pages
June 2004
Reference: IMD-3-1371

The case announces the joint venture between Pepsi and Lipton for the global marketing and distribution of Ready-to-Drink Tea.

Keywords
Tea, Health, Wellness, Joint Venture, Consumer Goods
Settings
Global
2003
Type
Field Research
Copyright
© 2004
Available Languages
English
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