Case Study

Leapfrogging in the global hybrid engine game: If only it wasn’t that complex

8 pages
December 2005
Reference: IMD-3-1616

This armchair case challenges various stakeholders within a car company to build a hybrid engine vehicle within a certain time frame. The project leader as the hero of the case has to deal with a high degree of complexity stemming from a variety of partly conflicting interests, independence of key variables, uncertainty about information and hidden agendas, and unresolved technical and economic issues.

Hybrid Engine, Complexity Management, Stakeholder Dialogue, Automotive
Generalized Experience
© 2005
Available Languages
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