Case Study

L'Oréal Thailand (B)

10 pages
August 2003
Reference: IMD-5-0613

The case describes the various actions taken by the management team of L’Oréal Thailand, to restore the company’s profitability and competitive position.

Keywords
Turnaround, Global Management, Brand Marketing, Cultural Management
Settings
Asia, Thailand
2000-2001
Type
Field Research
Copyright
© 2003
Available Languages
English
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