Case Study

L'Oréal Thailand (A)

25 pages
August 2003
Reference: IMD-5-0612

Over several years, market share, sales and profitability at L’Oréal Thailand had all been under sustained pressure and targets have been missed again and again. Participants are put in the position of the new Managing Director and are asked to decide on a whole range of top management issues to restore the company’s profitability and its competitive position.

Turnaround, Global Management, Brand Management, Cross-cultural Management
Asia, Thailand
Field Research
© 2003
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