Over several years, market share, sales and profitability at L’Oréal Thailand had all been under sustained pressure and targets have been missed again and again. Participants are put in the position of the new Managing Director and are asked to decide on a whole range of top management issues to restore the company’s profitability and its competitive position.
Keywords
Turnaround, Global Management, Brand Management, Cross-cultural Management
Settings
Asia, Thailand
2000-2001
Available Languages
English
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