Kirin Brewery Co., Ltd. (C)
This case describes what happened in the alcoholic beverages market in Japan between 1987 and 1997. It raises the question of what Kirin should do in response to the moves of its competitors.
1987-1997
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
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Tel (800) 545-7685 Tel (617)-783-7600
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Kirin Brewery Co., Ltd. (A)
- Kirin Brewery Co., Ltd. (B)
- Kirin Brewery Co., Ltd. (C)
- Kirin Brewery Co., Ltd. (D)
- Kirin Brewery Co., Ltd. (A)
- Kirin Brewery Co., Ltd. (B)
- Kirin Brewery Co., Ltd. (C)
- Kirin Brewery Co., Ltd. (D)
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Sales of Asahi's "Super Dry" are booming. Kirin Brewery's share of market is declining rapidly. Mr. Tani has been recently appointed as new General...
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Kirin Brewery with more than 60% of the beer market in Japan has recently been challenged by the number 3 player, Asahi Brewery, with a new beer - ...
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Kirin Brewery with more than 60% of the beer market in Japan has recently been challenged by the number 3 player, Asahi Brewery, with a new beer - ...
Sales of Asahi's "Super Dry" are booming. Kirin Brewery's share of market is declining rapidly. Mr. Tani has been recently appointed as new General...
Research Information & Knowledge Hub for additional information on IMD publications
Kirin Brewery with more than 60% of the beer market in Japan has recently been challenged by the number 3 player, Asahi Brewery, with a new beer - ...
Sales of Asahi's "Super Dry" are booming. Kirin Brewery's share of market is declining rapidly. Mr. Tani has been recently appointed as new General...
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in Harvard Business Review March-April 2024, vol. 102, issue 2, pp. 80-87
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