Case Study

K'NEX (C): 1994-1996 - going international

19 pages
June 1997
Reference: IMD-3-0701

The K’NEX cases (A,B,C) focus on entrepreneurship–both in setting up a new business and in keeping the entrepreneurial spirit alive in large established organizations–and on internationalization. Case C describes the expansion of K’NEX into international markets and its results up to 1997. K’NEX chose to create a joint venture with Hasbro. The immediate and basic issue in case C is: How to make a joint venture work. Case C is accompanied by video C, showing an interview with Joel Glickman.

Internationalization, Toy
Field Research
© 1997
Available Languages
Related material
Teaching note, Video
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