Case Study

Jean-Claude Biver & the relaunch of Hublot (A)

12 pages
November 2008
Reference: IMD-5-0739

In early 2005, Jean-Claude Biver, the new CEO of Hublot, a leading Swiss watch manufacturer, had to come up with a new strategy to eliminate the company’s financial losses and revitalize a declining brand. With a turnover of roughly US$ 26 million, Hublot had lost US$ 2.6 million over the past 12 months as some competitors had rapidly imitated some of the brand’s unique features in their own products.

Learning Objective

Marketing strategy, turnaround, growth strategy.

Marketing Strategy, Turnaround, Growth Strategy, Watch
Field Research
© 2008
Available Languages
Related material
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics