Ideo's Tech Box: The crystallization of experience
Building a corporate memory around experiences is difficult, but necessary, when you are in the business of trying to move faster and smarter than your competitors by using lots of experiments to learn more and then leveraging this learning into a corporate asset. IDEO, one of the world’s leading design houses, has addressed this challenge by adopting the “Tech Box” system to both collect experiences in a tangible form, and then share them across their global corporate organization in a consistent and reliable fashion.
IDEO
21st Century
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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