Case Study

Hindustan Lever - leaping a millennium

16 pages
June 2002
Reference: IMD-3-1073

This case describes an innovative “win-win” partnership between Hindustan Lever and rural self-help groups. By assisting rural women to access micro-credit, buy HLL products and sell them in their villages, HLL was creating new markets while creating a stronger economic base within the rural communities. The case focuses on the challenges of scaling up this model in a difficult socio-economic environment.

Keywords
Wealth Creation
Settings
India
July 2000 - July 2001
Type
Field Research
Copyright
© 2002
Available Languages
English
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