Case Study

Hewlett-Packard and digital photography (A): Preparing for the mass market

19 pages
November 1997
Reference: IMD-3-0687

Description of a new photographic technology with significant long-term impacts on the industry, product development and imminent market launch in 1996. Competitive situation with digital photography and definition of customer. Discussion of strategic alternatives in market launch of new products with consequences in partnerships and distribution channels.

Product Development, High Technology, Computer
Europe, Switzerland
Field Research
© 1997
Available Languages
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