Case Study

GPS & Vision Express (B)

5 pages
August 2000
Reference: IMD-3-0862

The acquisition referred to in the A case was made, but it is not going well. Two executives at GPS are proposing a revolution at Vision Express which would change the company’s business model to be more like the French model. Dean Butler strongly opposes the change, arguing that it would ruin Vision Express. The business model may or may not be the problem. What should GPS management do?

Acquisition, Expansion, One-hour Photo Service
Field Research
© 2000
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