The Giger case shows the career path of a young man driven towards the creation of his own group of companies in the publishing field. It is an example of the entrepreneurial spirit, describing how one man built and acquired companies with few financial resources, but with a large degree of personal persistence and competence in this particular industry.
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
