Fiat and Peugeot's Sevelnord venture (A): Laying the foundations for a second success
The SEVELNORD case series present the evolution of the relationship between two major European car manufacturers, Fiat and Peugeot, in their attempt to enter the growing market segment of “monospaces” (passenger minivans) in the early 1990s. The first case (A) describes a first joint venture set up between Fiat and Peugeot in 1978 to manufacture commercial vans and called SEVEL. It discusses the purpose, management structure and decision making processes as well as the performance over time. The case also presents the same type of information regarding the new joint venture SEVELNORD due to start operations in 1994. Students are thus able to draw some lessons from the first JV and speculate about the possible threats and opportunities affecting the second JV. This discussion offers a good background for further decisions concerning SEVELNORD. Note: It is also possible to use only the A and C cases, skipping the negotiation exercise.
1991
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- Fiat and Peugeot's Sevelnord venture (A): Laying the foundations for a second success
- Fiat and Peugeot's Sevelnord venture (B1): Peugeot's mandate for industrial investment negotiations
- Fiat and Peugeot's Sevelnord venture (B2): Fiat's guideline for the U60 negotiations
- Fiat and Peugeot's Sevelnord venture (C): The situation
- Fiat and Peugeot's Sevelnord venture (A): Laying the foundations for a second success
- Fiat and Peugeot's Sevelnord venture (B1): Peugeot's mandate for industrial investment negotiations
- Fiat and Peugeot's Sevelnord venture (B2): Fiat's guideline for the U60 negotiations
- Fiat and Peugeot's Sevelnord venture (C): The situation
In this study, we analyze how the performance-aspiration gap influences strategic change in family firms, providing evidence of the moderating role...
The call by the former Italian prime minister and ECB president for massive investment in the EU is a wake-up call to Europe's economic stagnation....
The case highlights the significant role played by the International Olympic Committee (IOC) in reducing its environmental footprint and promoting ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in Review of Managerial Science October 2024, vol. 18, pp. 2981-3005 https://doi.org/10.1007/s11846-023-00703-3
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 9 September 2024
Research Information & Knowledge Hub for additional information on IMD publications