Case Study

Executive Search Dating (ESD)

15 pages
March 2006
Reference: IMD-5-0699

Paddi Rice, President of Executive Search Dating Inc. (ESD), a dating service company, must decide how to deal with new competition, whether or not to broaden his original customer base to accelerate growth, what communications tools to use in order to reach more potential customers and how he could successfully transfer his business model outside of Vancouver and Canada.

Services, International Expansion, Franchising
Northern America, Canada
Field Research
© 2006
Available Languages
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Teaching note, Video
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