Case Study

Dell Computers (A): 1984-2005

27 pages
December 2010
Reference: IMD-3-2092

During the years between its founding in 1984 and 2004, Dell Computers authored one of the great success stories in modern manufacturing. In a business increasingly characterized as a “commodity”, where product differentiation was little and futile, Dell established an organizational culture that allowed it to outperform all competitors in the very difficult [“unattractive”] personal computer market situation.

Learning Objective

This case examines the managerial choices that Dell made to achieve this remarkable result and considers how well aligned these choices really were.

Organizational Culture, Efficiency
Northern America
Published Sources
© 2010
Available Languages
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