Collapse of Swissair
The case briefly reviews the development of the airline industry during the past two decades and analyses the basic business models of flag (national) carriers when European airline environment became deregulated. The case provokes discussions about the ways Swissair hoped to establish its competitive advantages. It allows for the analysis of the strategies Swissair used to achieve its goal of becoming one of the top players in the European market in the context of turbulent industry environment characterized by excess capacity, fragmentation and alliances. Questions are raised about the role of the CEO, the top management team as well as the board of directors in the decision making process and their responsibility for the airline failure.
2001
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
The payment processing industry in Europe had operated in largely the same way for decades. A standard system of financial processing and clearing ...
In this study, we analyze three decades of return data from listed private equity (LPE) companies, focusing on the return averages and volatilitie...
Fatbergs and grease waste from industrial kitchens are hardly the most enticing topics for a business school case study. Yet ZhanaSolutions, the st...
Forecasting Bitcoin’s returns continues to be a challenging endeavor for both scholars and practitioners. In this paper, we train a random forest m...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD Magazine June 2024, no. 14, pp. 33-35
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2520 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Financial Transformation June 2024, no. 6, pp. 126-133
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 31 May 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Digital Finance 1 May 2024, ePub before print, https://doi.org/10.1007/s42521-024-00110-7
Research Information & Knowledge Hub for additional information on IMD publications