Case Study

Ciba in China

23 pages
November 1996
Reference: IMD-3-0675

In April 1996, Dr. Jacques Barman, Executive Committee Member of Ciba Geigy in charge of Asia and Guy Clayton, Chairman of Ciba Geigy (China) are in Basel (Switzerland) to reflect on the different activities of the group in the People’s Republic of China (PRC). Three major challenges have to be addressed: 1) Growth of Ciba Geigy’s activities in China has slowed down in 1994 and 1995. 2) Several Chinese partners show considerable difficulties in living up to their contribution to the joint ventures, Ciba is involved in. 3) “Rules of the game” for competing in China are being modified.

Field Research
© 1996
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics