Case Study

British Petroleum (C): Economic and environmental sustainability?

5 pages
May 2011
Reference: IMD-3-2182

The C-case begins with BP announcing that Hayward is stepping down as CEO of BP to be succeeded by Bob Dudley. Shortly thereafter, Dudley announced that he would evaluate each business’s progress in reducing operational risks and achieving excellent safety and compliance standards. The case also describes some of the legal consequences BP faced as well as the financial impact of the oil spill. The case ends with Dudley stating that BP will emerge from this incident as a company that is safer, stronger, more sustainable, more trusted and more valuable.

Learning Objective

Getting back on a sustainable path, establishing trust and rebuilding the company’s reputation after a crisis; roles of top management and the board of directors during a crisis.

Crisis Management
BP, Materials, Oil and Gas, Energy
Published Sources
© 2011
Available Languages
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