Case Study

Big beer: InBev vs. Anheuser-Busch

26 pages
April 2010
Reference: IMD-1-0291

This merger case puts face to face a team of negotiators representing InBev and another representing Anheuser Busch (AB). These teams have to negotiate on a potential acquisition of AB. Therefore, this case is much broader than just an exercise in valuation or finance.

Learning Objective

This case will challenge participants on negotiation techniques, strategic analysis, working with a team, working “against” a team, present a deal in public and many other things.

Mergers and Acquisitions, Valuation, Beer, Distribution
Anheuser-Busch InBev, Manufacturing, Brewing, Consumer Goods, Beer
Field Research
© 2010
Available Languages
Related material
Teaching note
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