Case Study

Bharti: "Flying on the wings of others" (B)

5 pages
August 2002
Reference: IMD-3-1138

The (B) case, the second in a two-part series on how Bharti Televentures used alliances to become India’s leading private telecom player. Faced with a difficult decision in its negotiations with BT, the (B) case discusses the decision that Bharti made and how the company moved forward thereafter. The video footage is a summary of the speech given by Mr Sunil Mittal, chairman and CEO of Bharti Enterprises, explaining how his vision drove the strategy and decisions in his company, including the one with BT.

April 2002
Field Research
© 2002
Available Languages
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