Case Study

Bharti: "Flying on the wings of others" (A)

14 pages
August 2002
Reference: IMD-3-1115

Bharti Enterprises, a $800 start-up in 1976, became India’s leading, private telecom company by 2000. The case is the first in a two-part case series which includes a video. The (A) case examines how Bharti sought after and partnered with key industry players such as AT&T, Siemens, Ericsson and British Telecom (BT). The (A) case ends at the point where Bharti, after a year-long negotiation with BT to convert their three joint ventures to an equity stake in Bharti Televentures, has to decide whether to give in to the demands of BT or pull out of the deal. This would in effect, end their successful partnership with BT and Bharti needed the money to realize their dream of becoming an all-India telecom player.

April 2000
Field Research
© 2002
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