Case Study

Bharti: "Flying on the wings of others" (A)

14 pages
August 2002
Reference: IMD-3-1115

Bharti Enterprises, a $800 start-up in 1976, became India’s leading, private telecom company by 2000. The case is the first in a two-part case series which includes a video. The (A) case examines how Bharti sought after and partnered with key industry players such as AT&T, Siemens, Ericsson and British Telecom (BT). The (A) case ends at the point where Bharti, after a year-long negotiation with BT to convert their three joint ventures to an equity stake in Bharti Televentures, has to decide whether to give in to the demands of BT or pull out of the deal. This would in effect, end their successful partnership with BT and Bharti needed the money to realize their dream of becoming an all-India telecom player.

Keywords
Growth
Settings
India
April 2000
Type
Field Research
Copyright
© 2002
Available Languages
English
Related material
Video
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This case study is part of a series
  • Bharti: "Flying on the wings of others" (A)
  • Bharti: "Flying on the wings of others" (B)
This case study is part of a series
  • Bharti: "Flying on the wings of others" (A)
  • Bharti: "Flying on the wings of others" (B)
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Bharti: "Flying on the wings of others" (A)
By Peter J. Killing and Nanci Govinder
Case reference: IMD-3-1115 ©2002
Summary
Bharti Enterprises, a $800 start-up in 1976, became India's leading, private telecom company by 2000. The case is the first in a two-part case seri...
Reference IMD-3-1115
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Bharti: "Flying on the wings of others" (B)
By Peter J. Killing and Nanci Govinder
Case reference: IMD-3-1138 ©2002
Summary
The (B) case, the second in a two-part series on how Bharti Televentures used alliances to become India's leading private telecom player. Faced wit...
Reference IMD-3-1138
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications