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Case Study

Bharti: "Flying on the wings of others" (A)

By Peter J. Killing and Nanci Govinder

14 pages

August 2002

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Reference: IMD-3-1115

Bharti Enterprises, a $800 start-up in 1976, became India’s leading, private telecom company by 2000. The case is the first in a two-part case series which includes a video. The (A) case examines how Bharti sought after and partnered with key industry players such as AT&T, Siemens, Ericsson and British Telecom (BT). The (A) case ends at the point where Bharti, after a year-long negotiation with BT to convert their three joint ventures to an equity stake in Bharti Televentures, has to decide whether to give in to the demands of BT or pull out of the deal. This would in effect, end their successful partnership with BT and Bharti needed the money to realize their dream of becoming an all-India telecom player.

Keywords

Growth

Settings

India
April 2000

Type

Field Research

Available Languages

English

Related material

Video

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