Case Study

BG Bank: Creating a performance driven culture

25 pages
December 1998
Reference: IMD-3-0775

The case situation is a turnaround of a European retail bank. A financial and non-financial performance measurement system (based on profits, customer satisfaction, and management leadership style) is essential to the transformation of the culture and the success of the turnaround. The case is integrative: it covers accounting, marketing and organizational behavior issues.

Profitability, Banking, Financial Services
Field Research
© 1998
Available Languages
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