Case Study

Atlantic Computers plc

23 pages
April 1997
Reference: IMD-1-0160

A charismatic entrepreneur, a Formula 1 racing car driver and a computer leasing company. Put them together and you have Atlantic Computers plc (Atlantic). This case charts the growth of this extraordinary company from its start up in 1975 on a £50,000 loan through to becoming the world’s third largest computer leasing company. The reasons behind Atlantic’s success are examined. Many are seen to be a double edged sword. At what point does the drive, ambition, dominance and flare of a charismatic Chief Executive Officer become a negative rather than a positive influence?

Leasing, Growth by Acquisition
Europe, United Kingdom
Published Sources
© 1997
Available Languages
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