Case Study

Are you ready for the newcomers from emerging markets: The case of Skoda Auto

8 pages
December 2005
Reference: IMD-3-1642

Emerging markets are widely seen as the growth markets of the future. However, many managers in the West underestimate the global potential of companies from emerging countries. Using the example of Skoda Auto, this note explains what made the transformation successful. Key management tools for knowledge sharing, quality improvements and developing the supplier infrastructure are highlighted.

Transformation, Know-how Transfer, Operational Excellence, Learning, Automotive
Published Sources
© 2005
Available Languages
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