Case Study

All in a Twitter over Facebook? Social internet use at Pragmaticase

4 pages
September 2009
Reference: IMD-3-2138

The case presents the issue of employees’ use of Social Media through the eyes of Johan L., the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook™, Twitter™, YouTube™, LinkedIn™, flickr™, and other social media tools from their workplace computers and networks. The issue has also recently seen increased coverage in the news media. Should the company simply forbid all use of social websites and give the IT department the go-ahead to block access to these sites? Or should it choose not to fight this battle and let internet use be unrestricted? The case presents arguments a company needs to consider in order to make informed decisions on this divisive question.

Learning Objective

The objective of this case is to raise a contemporary issue: Employees’ use of social media sites. Through this discussion some basic dichotomies can be exposed and discussed, such as work/life balance; control versus flexibility; inspect versus expect; results-only-work-environment versus traditional contracts; requirements of knowledge workers vis-à-vis traditional labour; perspectives on humans and leadership (e.g. theory X vs. Theory Y). The case provokes managers to think about positive and negative aspects of restricting access to social media sites..

Productivity, Information Technology, Facebook, Internet, Consultancy
Generalized Experience
© 2009
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics