Analytics Pros: Taking digital to the next level
Analytics Pros (AP) is a consultancy that gives elite and global brands the most accurate picture of their digital landscape. In particular, Analytics Pros analyzes any interaction and online- customer experiences with websites, mobile apps, marketing efforts and more. The firm leverages primarily the leading software platforms Google Analytics 360 Suite which is part of the Google Marketing Platform to generate insights that help customers better understand their own customer journey from marketing acquisition and purchase through to retention and loyalty. Founded by young entrepreneurs at the start of the Global Financial Crisis in 2009 with limited experience on how to run a business and no capital funding, AP reached $4.5m in revenues by 2014. A subsequent acquisition was considered to propel the company’s growth but almost ruined the company if the CEO had not pulled the trigger to fire herself.
- How a leader’s role changes, and how to manage key leadership challenges
- How to pivot and adjust a business model due to external changes
- How to scale up and merge a business through / after acquisition
Analytics Pros, Information Technology, Information Services
2009-2014
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in Harvard Business Review May-June 2024, vol. 102, issue 3
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in Journal of Management 5 April 2024, ePub before print, https://doi.org/10.1177/01492063241240713
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