In January 2006, F. Amaury Olsen, president and CEO of Tigre S.A., of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world’s leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and/or new product diversification with particular focus on the Brazilian home market.
Learning Objective
General management.
Keywords
International Strategy, Growth, Construction, Brand Extension
Settings
Latin America, Brazil
Tigre, Construction and Engineering
2006-2010
Available Languages
English
Related material
Teaching note, Video
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