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Case Study

Stelton (B): Turning the company around

By Benoit F. Leleux and Barbara Scheel Agersnap

11 pages

May 2008

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Reference: IMD-3-1964

For Michael, signing the final documents completing the acquisition of Stelton had been both a nerve-racking and a sobering experience. Yes, he had wanted the company – it had all the features he had been looking for since making the decision to go it alone. It was renowned for its phenomenal design work and superior craftsmanship, and was popular the world over. However, despite the quality of its products, it was going nowhere fast… and the idea of risking everything he had invested in over the years, not to mention the well-being of his family, was a big negative. In spite of this, having thrown himself into the project and the challenge of turning around this Danish design jewel, he had reached the point of no return. He had realized that if he did not go through with the acquisition and try to make his dream come true, he would always regret it. At some point, you have to stop dreaming your dreams, and start living them…

Learning Objective

Turnaround strategies, growth management.

Keywords

Buyout, Turnaround, Design, Growth Management, Cookware

Settings

Scandinavia, Denmark
2004

Type

Field Research

Available Languages

English

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