The D case reveals that Lingo Media’s board of directors agreed to repurchase Speak2Me from Kraft’s investors group. A new business model is put it place to teach spoken English via the Internet. Revenues are coming through embedded advertising rather than from people actually learning English on the online platform. The model offers exciting growth prospects, attracting the interest of telecom giant Orascom. But Kraft is not willing to sell his company yet. What he wants instead is to convince Orascom they should simply take a stake as a minority partner. Will he succeed?
Learning Objective
To learn about the key drivers of international expansion. To discuss the relative importance of strategic intent, core capabilities, and ability to deliver. To identify the obstacles standing in the way of international success.
Keywords
International Expansion, Entry Market Strategy, Strategy, Leadership, Educational Publishing, General Management
Available Languages
English
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
