Per Rosendal, founder and creative director of Savannah, sought to provide unique quality interactive entertainment for children and families worldwide. With Michael Buch, the commercial director at the helm in 1998, Savannah’s international distribution spanned 20 countries within two years. Key issues in this case address how and where to expand distribution next and the role of the Internet in distribution possibilities.
Keywords
Distribution Strategy, Industry Analysis
Settings
Denmark
1998-2001
Available Languages
English
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