The case documents The Coca Cola company’s troubles over the period from 1999 to 2000 and how the company handled each issue. First the racial discrimination suit filed in the US, then Coke’s antitrust troubles in Europe and elsewhere and finally the Belgian crisis when schoolchildren fell ill after drinking contaminated Coke.
Keywords
Coca-Cola (Brand), Stakeholder Relations, Brand, Crisis Management, Beverage
Settings
World/global
June 2000
Available Languages
English
Related material
Teaching note
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